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    ОТЧЁТ О ПЕРЕВОДЧЕСКОЙ ПРАКТИКЕ

     

    по программе профессиональной переподготовки

    «Переводчик в сфере профессиональной коммуникации»

     

     

     

     

    1.1 Document

     

    The 2015 edition of The Global Information Technology Report is released at a time when many economies around the world are struggling to ensure that economic growth is equitable and provides benefits for their entire populations. Advanced economies have not yet reached their full potential and they struggle with persistently high unemployment, rising inequalities, and fiscal challenges. Emerging markets and developing economies are facing stronger headwinds than before and need to adjust their development models to ensure economic growth and a more broad-based distribution of gains. As a general-purpose technology, the impact of information and communication technologies—or ICTs— extends well beyond productivity gains. As shown in this Report, ICTs act as a vector of social development and transformation by improving access to basic services, enhancing connectivity, and creating employment opportunities. Since 2001, Forum in partnership with Cornell University and INSEAD has measured the drivers of the ICT revolution using the Networked Readiness Index. For each of the 143 economies covered, it allows areas of priority to be identified to more fully leverage ICTs for development. Four important messages emerge from the 2015 edition. First, as mentioned above, the ICT revolution holds the potential of transforming economies and societies and of addressing some of the most pressing global challenges of our time. Second, this ICT revolution is well under way in some parts of the world. In these places, it is even accelerating as a result of the ubiquity of broadband Internet, the democratization of technologies, and the accelerating pace of innovation. Third, the ICT revolution has not so far reached large parts of the planet. Many of those who stand to gain the most from it are not yet connected. In order to better leverage ICTs for development, a higher level of preparedness and better infrastructure and access are needed. In this context, government leadership and vision are critical. Finally, we observe that digital divides exist within countries. Even in the most advanced economies, only certain segments of the population are benefitting from ICTs. Many are left behind because of their age, limited digital literacy, lack of access, or remoteness. It would be wrong to assume that these divides will be bridged by merely increasing ICT use. The Report therefore concludes with a call for action. Policymakers must work with other stakeholders to swiftly adopt holistic long-term strategies for ICT development, implement sound legislation, and make smart investments. Under the theme "ICTs for Inclusive Growth,” The Global Information Technology Report 2015 offers many solutions and examples of enabling policies and investments to help countries to better leverage ICTs for shared prosperity As the ICT revolution unfolds, it will indeed bring benefits, but it will also bring risks and challenges. Some of these are seen in the increasing incidents related to breaches of cybersecurity or cyberwarfare, and in questions related to privacy and the neutrality of the Internet. The World Economic Forum is addressing these issues through its Future of the Internet Global Challenge. This endeavor aims to ensure that the Internet remains a core engine of human progress and to safeguard its globally integrated, highly distributed, and multi-stakeholder nature. It includes the Cyber Resilience initiative, which aims to raise awareness of cyber risk and to build commitment regarding the need for more rigorous approaches to cyber risk mitigation. We hope that through this Report and its initiatives, the World Economic Forum contributes to making the ICT revolution truly global, growth supportive, and inclusive.

    Acknowledgments

    In 2001, the World Economic Forum and its partner INSEAD recognized the need for a report such as The Global Information Technology Report (GITR) because of the increasing proliferation of technology and its effects on advancing global competitiveness. Now, nearly 15 years later, we are fully experiencing the profound impact that ICTs can bring to businesses, countries, and societies and that stimulate the global economy. Although technology presents unparalleled opportunities for advancing inclusive growth, we are still lacking effective policies that can help foster further developments. The theme of this year’s edition, "ICTs for Inclusive Growth,” is directly related to the Forum’s commitment to this issue and one of its newest initiatives, launched earlier this year at the Annual Meeting 2015: The Future of the Internet Global Challenge. This initiative aims to address some of the global trends that the Report has been tracking for a number of years: digital inclusion and access, cybercrime and cybersecurity, data privacy and usage, shifting business models, and, finally, creating effective and resilient policies for technologies. Each year, the ICT Industries and Competitiveness Teams at the World Economic Forum collaborate on the annual production of The Global Information Technology Report. Together the teams have seen the series evolve over time to become one of the most respected publications of its kind. More and more policymakers and Forum constituents leverage the Report each year to inform their decision-making processes. We would like to acknowledge the editors of the Report, Professor Soumitra Dutta at the Samuel Curtis Johnson Graduate School of Management at Cornell University, Thierry Geiger at the World Economic Forum, and Bruno Lanvin at INSEAD. The World Economic Forum and INSEAD have been publishing the GITR since 2002; through this longstanding partnership, both institutions have developed the Networked Readiness Index (NRI) to reflect the growing importance of technology and innovation across the world. A special thanks also goes out to our Report partners, Cisco and Strategy& (formerly Booz&Company), for their continuous support and engagement for this year’s edition. We also wish to convey our gratitude toward the contributors of the Report: Robert Pepper and John Garrity at Cisco Systems; Bahjat El-Darwiche, Mathias Herzog, Milind Singh, and Rami Maalouf at Strategy&, formerly Booz & Company; Michael Kende at the Internet Society; Luis Enriquez, Ferry Grijpink, James Manyika, Lohini Moodley, Sergio Sandoval, Kara Sprague, and Malin Strandell-Jansson at McKinsey & Company; Luis Alvarez at BT Global Services; Anurag Behar at Wipro and the Azim Premji Foundation and Punya Mishra at the Michigan State University; Mikael Hagstroem at SAS; Dale Wiggins at Philips; Dominic Vergine at ARM and the Humanitarian Centre and Laura Hosman at California Polytechnic State University; and Juan Jung at AHCIET – CET.LA. Their unique contributions build upon the insights generated by the NRI and enhance the thematic elements and overall distinctiveness of the Report. Furthermore, we would like to extend our sincere thanks to Professor Klaus Schwab, Chairman of the World Economic Forum, as well as the core project team: Ciara Browne, Attilio Di Battista, Danil Kerimi, and Oliver Cann. More broadly, we also wish to acknowledge the leadership of the Centre for Global Strategies, Espen Barth Eide, Managing Director, and Jennifer Blanke, Chief Economist, as well as the members of the Global Competitiveness and Risks Team: Margareta DrzeniekHanouz, Head, Roberto Crotti, Gaëlle Dreyer, Caroline Galvan, Tania Gutknecht, and Cecilia Serin, as well as the members of the Information and Communication Technology Industries Team, under the leadership of Jim Snabe, Chairman of the Centre for Global Industries, and Murat Sönmez, Chief Business Officer: Aurélie Corre, Aurélien Goutorbe, Qin He, William Hoffman, Dimitri Kaskoutas, Derek O’Halloran, Alexandra Shaw, Adam Sherman, and Bruce Weinelt. Last but not least, we would like to express our gratitude to our 160 Partner Institutes around the world and to all the business executives who completed our Executive Opinion Survey.

    Foreword

    Everyday around the world, people are facing difficult challenges: poverty, unemployment, lack of access to quality education, and climate change, to name but a few. At Cisco, we have learned that technology helps people find innovative solutions to address these problems. That is why we are pleased, again, to collaborate with the World Economic Forum and INSEAD to produce The Global Information Technology Report (GITR) and the Networked Readiness Index (NRI). The NRI provides policymakers, business leaders, and concerned citizens with valuable insights into current market conditions and the state of connectivity across the world, and it helps to identify where more can be done to accelerate the Internet’s positive impact on the world in which we live. We believe there has never been a better time to combine human ingenuity and technological innovation to help people and the planet. Everything is coming online, and we are connecting more of our world every day. At this very moment, over 12 billion devices are connected to the Internet, and that number is expected to increase to over 20 billion by 2020. These connections provide more data for better decision-making and improve the way governments, businesses, and individuals operate. This is the Internet of Everything, and it makes networked connections more valuable and more relevant than ever before. The Internet of Everything offers countries around the world the opportunity to provide better, richer lives for their citizens and to create new ways for companies to do business. Whether these take the form of connected education and healthcare, smarter cities, more efficient government services, or job creation, we believe the societal benefits of the Internet of Everything will impact our lives in ways never before imagined. It is not the act of getting connected—or even the number of connections—that creates the value, it is the outcomes those connections make possible. With companies, individuals, and governments working together, we can help improve societies worldwide. Governments alone cannot solve the global challenges we face today. We can tackle many of the inequities in society—such as those in education, employment, and healthcare—by bringing together a diverse set of stakeholders. For example, more than 4.25 million students have participated in the Cisco Networking Academy since 1997; this involvement is the result of partnerships with over 10,000 educational institutions, governments, nonprofits, nongovernmental organizations, and community centers in 170 countries. Annually the program trains over 1 million students, 20 percent of whom are female, although in certain regions, such as the Middle East, girls and women make up more than 35 percent of the students. This program provides greater economic opportunities for individuals and builds a pipeline of innovators for the future workforce. Many of these students go on to pursue further education, successful ICT careers, or business ownership, advancing economic growth in communities worldwide. In healthcare, our Jordan Healthcare Initiative is an example of how broadband can connect medical specialists to patients at rural hospitals, saving patients the time and expense of travel and enabling doctors and specialists to collaborate on patient care. Technology can multiply positive impacts for society and through networks, both people- and technology-based. Together we can make amazing things happen. Throughout our 30-year history, we have been committed to developing world-class Internet technologies to help businesses, governments, and individuals. Ultimately the success and impact of Cisco and the Internet of Everything will be measured by the extent to which we are able to harness the Internet’s benefits for humanity.

    Foreword

    Technology has incredible power to improve people’s lives, foster economic growth, and create opportunities for individuals, companies, and nations around the globe. Over the past 13 years, the transformative potential of information and communication technologies has been well documented in the annual Global Information Technology Report (GITR). This year’s theme—centered on ensuring inclusive growth—is an important reminder that the work is far from over. Many regions and billions of people remain unconnected or underserved, and significant opportunities for further social improvement and economic growth exist. As the following chapters will show, the social and economic challenges of inclusive growth are inseparable from key topics on the global corporate agenda. We are living in an age of unparalleled digital disruption, with massive amounts of technology-driven change, huge innovation, and significant evolution in the ways people use technology. In this era of dynamic disruption, our Strategy& colleague Christopher Vollmer has often noted that "the enemy is standing still.” Whether to facilitate social progress or commercial leadership, in order to unlock the growth that digitization promises, companies and governments alike must act swiftly, decisively, and strategically along three important dimensions. First, it is critical to get the strategy right. Chart your future with digital at the center and be clear-minded about where you can lead. Identify the solutions you can provide better than anyone else. Every truly great strategy answers the fundamental question "Who are we going to be?” Digital strategy is no exception. The most capable organizations have a clear understanding of who they are and how they add value. This allows them to stay true to their unique identities and focus on developing the powerful capabilities that will reimagine and reinvent what they do and how they do it in order to thrive in a more digital world. The right strategy is bold yet practical—one that can actually be executed to drive transformations and to fuel sustainable and inclusive growth. Second, it is important to put the user of technology at the center of everything. The user may be a student in a remote school with no Internet access or a consumer looking for a smart phone to help run a small business. Only when we truly understand the individuals using the technology—their behaviors, needs, and problems— can we create better solutions, solve bigger problems, and achieve significant change. Constantly listening to users’ feedback and continually iterating strategies and solutions based on deep observational understanding of the needs of citizens and consumers will drive smarter innovation and greater success. Third, digital leadership requires a bias for action. Disruption presents a myriad of opportunities—but in a swiftly evolving landscape their value often dissipates if not captured quickly. Mobilizing rapid decisionmaking and action can be particularly challenging for governments and public enterprises, but many established, historically successful companies face this problem as well. Organizations that quickly build or acquire the capabilities they need to be "first and fast” will be best placed to secure and sustain advantage in our increasingly technology-driven world. Doing these three things extraordinarily well will chart a path for significant growth. With untold economic value and billions more people poised to get connected, governments and business leaders have both a tremendous opportunity and a responsibility. It is up to us to ensure that we fully leverage the potential of digital disruption. One of the dangers is that we might set the bar too low and the horizon too close, and fail to strive far enough. The worst thing we could do is box ourselves in by using technology simply to achieve incremental growth or make the status quo more efficient. The greatest opportunity lies in reimagining what is possible—to compel ourselves to become fearless explorers and innovators who push past boundaries, create bold visions, and make plans not constrained by today, but fueled by what technology will be able to do tomorrow. The goal for all of us should be to propel ourselves into uncharted territory that will transform our collective futures and accelerate the social, political, and economic benefits that only strategic global connectivity can deliver.

    Executive Summary

    Pinart 1 of the 2015 edition of The Global Information Technology Report assesses the state of networked readiness of 143 economies using the Networked Readiness Index (NRI) (Chapter 1.1) and examines the role of ICTs in supporting inclusive growth through a number of contributions by leading experts and practitioners (Chapters 1.2 through 1.11). Part 2 consists of an extensive data compendium with the detailed performance of each economy in the NRI (Section 2.1) and rankings for each of the 53 individual indicators included in the NRI (Section 2.2). PART 1: LEVERAGING ICTS FOR SHARED PROSPERITY Since 2001, when The Global Information Technology Report was launched, information and communication technologies (ICTs) have become more powerful, more accessible, and more widespread. They are now pivotal in enhancing competitiveness, enabling development, and bringing progress to all levels of society. The results of the NRI, presented in Chapter 1.1, and Chapter 1.2, which reviews the empirical literature on the impact of ICTs in past decades, provide ample evidence of these advances. But the NRI results also reveal that, so far, it is mostly the rich countries that have been benefiting from this ICT revolution. Paradoxically, ICTs have opened up new digital divides. The question of whether opportunities offered by ICTs are inclusive by nature or whether they are likely to increase the distance between the haves and the have-nots is a pertinent one. Some segments of the population may be exposed differently than others to labor market shifts induced by technological innovation, which can aggravate inequalities across groups with different levels of skills. Progress made in improving national competitiveness may create or deepen domestic inequalities if the unconnected become second-class citizens. In the absence of corrective mechanisms, ICTs could indeed contribute to a non-inclusive type of growth, thus exacerbating the problem rather than mitigating it. The first part of the Report showcases compelling solutions and makes policy recommendations for avoiding the pitfalls, bridging the divides, and allowing everyone to benefit from, and participate in, the ICT revolution. The Networked Readiness Index 2015: Taking the Pulse of the ICT Revolution Chapter 1.1 presents the results of the Networked Readiness Index (NRI) 2015, which measures the capacity of countries to leverage ICTs for increased competitiveness and well-being. The Networked Readiness Index The networked readiness framework rests on six principles: (1) a high-quality regulatory and business environment is critical in order to fully leverage ICTs and generate impact; (2) ICT readiness—as measured by ICT affordability, skills, and infrastructure—is a pre-condition to generating impact; (3) fully leveraging ICTs requires a society-wide effort: the government, the business sector, and the population at large each have a critical role to play; (4) ICT use should not be an end in itself. The impact that ICTs actually have on the economy and society is what ultimately matters; (5) the set of drivers— the environment, readiness, and usage—interact, coevolve, and reinforce each other to form a virtuous cycle; and (6) the networked readiness framework should provide clear policy guidance. The framework translates into the NRI, a composite indicator made up of four main categories (subindexes), 10 subcategories (pillars), and 53 individual indicators distributed across the different pillars: A. Environment subindex 1. Political and regulatory environment (9 indicators) 2. Business and innovation environment (9 indicators) B. Readiness subindex 3. Infrastructure (4 indicators) 4. Affordability (3 indicators) 5. Skills (4 indicators) C. Usage subindex 6. Individual usage (7 indicators) 7. Business usage (6 indicators) 8. Government usage (3 indicators) D. Impact subindex 9. Economic impacts (4 indicators) 10. Social impacts (4 indicators) The computation of the overall NRI score is based on successive aggregations of scores: individual indicators are aggregated to obtain pillar scores, are then combined to obtain subindex scores. Subindex scores are in turn combined to produce a country’s overall NRI score. The appendix of Chapter 1.1 presents the detailed methodology and composition of the NRI. About half of the individual indicators used in the NRI are sourced from international organizations. The main providers are the International Telecommunication Union, UNESCO and other UN agencies, and the World Bank. The other half of the NRI indicators are derived from the World Economic Forum’s Executive Opinion Survey (the Survey). The Survey is used to measure concepts that are qualitative in nature or for which internationally comparable statistics are not available for enough countries. The 2014 edition of the Survey was completed by over 13,000 business executives. Networked Readiness Index 2015: Results overview Tables 1–5 in Chapter 1.1 report the rankings of the overall NRI 2015, its four subindexes, and their respective pillars. Not unexpectedly, advanced economies are better than developing ones at leveraging ICTs. High-income economies dominate, taking the first 31 places in the overall NRI rankings. The performance of countries largely mirrors their position on the development ladder: a higher level of income is typically associated with a higher NRI score. Forty-four of the 50 high-income economies covered rank in the top 50, which otherwise features six upper-middle-income countries, the highestranked being Malaysia at 32nd place. At the bottom of the rankings, 26 of the 30 worst-performing countries are low-income or lower-middle-income countries. Singapore tops the rankings this year, and even though this bumps Finland to 2nd place, seven of the top 10 this year are European. That is one more than in 2014, thanks to Luxembourg (9th), which—along with Japan (10th)—enters the top 10 at the expense of the Republic of Korea (12th, down two spots) and Hong Kong SAR (14th). As a result, only Singapore represents the Asian Tigers in the top 10. Besides Singapore and Japan, the United States (stable at 7th) is the only other non-European country in this group. Europe is home to some of the best connected and most innovation-driven economies in the world. In particular, the Nordics—Finland (2nd), Sweden (3rd), Norway (5th), Denmark (15th), and Iceland (19th)— continue to perform well. Indeed, these five countries have featured in the top 20 of every edition since 2012. The group performance of Western European countries is also strong. The Netherlands (4th), Switzerland (6th), the United Kingdom (8th), and Luxembourg (9th) all appear in the top 10. Ireland (25th) has been stable since 2012, and France (26th)—which has lost three places since 2012—closes the group in the subregion. In Southern Europe, Portugal (28th, up five), Italy (55th, up three), and Greece (66th, up eight) improve significantly from last year on the back of major improvements in government usage, whereas Malta (29th), Spain (34th), and Cyprus (36th, up one) remain quite stable. These largely positive trends contribute to narrowing Southern Europe’s gap with the rest of the region, which had been widening since 2012. Thanks to the strong performance of Estonia (22nd) and the steady rise of Latvia (33rd, up six), which is catching up to Lithuania (31st), the Baltic countries are slowly but surely bridging the gap with the Nordics—a remarkable achievement for the three former Soviet Republics. These countries are breaking away from what was once a fairly homogenous group of Eastern European countries that have joined the European Union (EU) since 2004: Slovenia (37th, down one), the Czech Republic (43rd, down one), Hungary (53rd, down six), Croatia (54th, down eight), and the Slovak Republic (59th, no change) are either stable or losing ground. Meanwhile Poland has jumped four places to enter the top 50, and Romania—once the worst performer in the European Union—has leapfrogged 12 positions to reach 63rd place, ahead of Bulgaria (73rd). The divide within the Middle East, North Africa, and Pakistan region is the largest among all regions. The United Arab Emirates (23rd, up one) and Qatar (27th, down four) continue to lead, ahead of Bahrain (30th), Saudi Arabia (35th), and Oman (42nd), which are all members of the Gulf Cooperation Council (GCC). All owe their success to a very strong commitment to ICT development by their respective governments. Kuwait’s performance (72nd) stands at odds with that of its GCC peers. In the rest of the region, only Jordan (52nd) features in the top half of the rankings. Morocco follows at a middling 78th, but is the country that has improved the most (up 21 places) over the past year. Mauritania (138th) remains the region’s worst-performing country. Emerging and developing Asia offers strong contrasts, too. Over 100 places separate the region’s best- and worst-performing economies. Malaysia (32nd) is the only country featured in the top 60 of the NRI; two-thirds of the countries from the region appear in the bottom half of the rankings. Mongolia (61st), Sri Lanka (65th), and Thailand (67th) lag some 30 places behind Malaysia. China is stable in 62nd position, while India continues its fall, dropping a further six to 89th place. Chile (38th) leads in Latin America and the Caribbean, almost 100 places ahead of Haiti (137th), the region’s worst performer. Overall, though, trends are encouraging: 14 of the 23 countries in the region have increased their score since last year; 19 of them have done so since 2012. In particular, Costa Rica (49th, up nine since 2012), Panama (51st, up six), El Salvador (80th, up 23), Peru (90th, up 16), and Bolivia (111th, up 16) have posted some of the largest score gains worldwide since 2012. The performance of sub-Saharan Africa is particularly disappointing: 30 of the 31 countries included in the sample appear in the bottom half of the NRI rankings. The only exception is Mauritius, at 45th. This country has progressed three places since last year and eight since 2012. Among the large economies of the region, Nigeria drops seven places to 119th. South Africa drops five to 75th—it is now third in the region behind Mauritius and Seychelles (74th). In contrast, Kenya (86th, up six) has been slowly improving since 2012. Chapter 1.1 provides a short overview of the performance of the 10 best-performing countries in the NRI 2015 and the members of the G-20 outside the top10. Key messages Among the many insights that emerge from the NRI results, five stand out because of their important policy implications. • The transformative power of ICTs. As a generalpurpose technology, the impact of ICTs extends well beyond productivity gains. ICTs are vectors of economic and social transformation. By improving access to services, enhancing connectivity, creating business and employment opportunities, and changing the ways people communicate, interact, and engage among themselves and with their governments, ICTs can transform our world. Yet only widespread and systematic use of ICTs by all stakeholders—individuals, businesses, and government—can trigger such transformation. The NRI reveals the almost perfect correlation between a country’s level of ICT uptake and the economic and social impacts ICTs have on its economy and society. • The myth of ubiquitous ICTs. ICTs are neither as ubiquitous nor spreading as fast as many believe. This explains in part the persistence of the digital divide across and within countries. Indeed, a stubbornly high correlation between income level and performance in the NRI exists. There are as many mobile subscriptions as human beings on the planet. But half of the world’s population do not have mobile phones and 450 million people still live out of reach of a mobile signal. In developing countries, a huge divide exists between well-connected urban centers and off-thegrid rural areas. Some 90 percent of population in low-income countries and over 60 percent globally are not online yet. Finally, most mobile phones are of an older generation. The ICT revolution will not be carried over voice and SMS but will require universal and high-speed Internet. • The low-hanging fruit of policymaking. To achieve the ICT revolution and bridge digital divides, countries need to develop their ICT ecosystems. This implies long-term, costly investments in infrastructure and education. But low-hanging fruits do exist. Governments can create an enabling environment by promoting competition through sound regulation and liberalization. In sub-Saharan Africa, many countries have fully liberalized their ICT markets. Indeed, in terms of liberalization the region is doing better on average than several others. This strategy bodes well for the future. Some countries—including Kenya and Tanzania—are starting to reap the benefits of liberalization in the form of increased private investments and the introduction of new business models and services. • ICTs’ contributions to shared prosperity. If harnessed properly, ICTs can create economic opportunities and foster social and political inclusion, ultimately contributing to shared prosperity. From an economic point of view, ICTs boost productivity and reduce transaction and information costs. They allow new models of collaboration that increase workers’ efficiency and flexibility. ICTs foster entrepreneurship and create new business models. Through crowdfunding and equity-crowdfunding platforms, ICTs also provide alternative sources of financing. Furthermore ICTs offer significant social benefits, notably by enabling access to basic services, including financial services and education. They also allow for a more direct interaction between populations and governments. Improved government online presence can significantly increase the efficiency of public administration. The Internet provides new ways for citizens to participate in policy- and decision-making processes. Opendata initiatives and stronger commitments by governments to making information available online improve transparency, governance, and accountability. Widespread ICT use by businesses, government, and the population at large is a precondition for all these benefits and opportunities to materialize, as confirmed by the nearly perfect correlation between the NRI’s Usage and Impact subindexes. • Better data for better policies. The lack of good data on some of the most basic indicators of socioeconomic performances, let alone ICTrelated concepts, is truly alarming, as it can lead to misguided policies and misallocation of resources. The NRI suffers from such data paucity. Like any benchmarking exercise, it is only as good as its underlying data. The World Economic Forum is fully aware of the limitations of the data and acknowledges the gaps, particularly when it comes to measuring the impacts of ICTs. We therefore renew our plea for more and better data. Governments around the world need to strengthen the capacity of national statistical offices to collect data and preserve their independence, and to support the United Nations’ agencies and other international institutions in their hugely important efforts to collect more reliable, more granular, more timely, more complete, and more harmonized data. ICTs, Income Inequality, and Ensuring Inclusive Growth Chapter 1.2, contributed by Robert Pepper and John Garrity from Cisco Systems, explores the differential impacts of information and communications technologies (ICTs) on income, economic growth, and poverty alleviation. The chapter begins by looking back at a global target for ICT penetration 30 years ago and reviews ICTs’ impact on income inequality. The authors present the paradox between ICTs’ impact on global income inequality and their impact on within-country inequality. A review of the macroeconomic and microeconomic literature on ICT impact on the effects of income growth posits explanations for the mixed relationship and highlights the role of these technologies as income multipliers. The chapter concludes with a vision of greater ICT-driven inclusive growth in the future. It also highlights specific policies and programs intended to enhance the income effects of ICT on lower-income and marginalized populations. Understanding Digital Content and Services Ecosystems: The Role of Content and Services in Boosting Internet Adoption Chapter 1.3, contributed by Bahjat El-Darwiche, Mathias Herzog, Milind Singh, and Rami Maalouf at Strategy& (formerly Booz & Company), analyzes a key reason that Internet penetration rates in some developing countries are lagging behind others, despite the fact that online connectivity is both available and affordable. The authors focus on the role of digital content and services in the evolution and development of the increase in Internet adoption and usage. To establish a foundation for the research and to understand the way digital content ecosystems evolve, they identify the major content categories that serve as building blocks: entertainment, information, utilities (including government services), business services, sharing platforms, and communications. They then review the evolution of digital ecosystems in developed nations, considering the United States, Germany, and the Republic of Korea. The authors find broad similarities in the way Internet content has evolved in these countries, but also key differences in areas such as the degree of government involvement in content generation. The authors devise a method of measuring the maturity of digital content ecosystems, capturing both the depth and variability of content. They use the resulting index to show the relationship between ecosystem maturity and Internet penetration for each of 75 countries. They find that the evolution of digital content ecosystems is supply-driven, suggesting the need to overbuild content and services in the early stages. Entertainment and information content are the primary drivers of user growth, with utilities playing an important secondary role. Content ecosystems begin to reach a point of critical mass because of the network effect of sharing platforms. As sharing platforms and online advertising proliferate, e-commerce and other business services assume a larger role, and the ecosystem becomes economically self-sustaining. The authors conclude that key stakeholders (the government, local content providers, telecommunication operators, and global platform providers) can play an important role in jumpstarting digital content ecosystems at the early stages of evolution by investing in relevant, local content. This helps to build a user base large enough to reach the critical mass point, which in turn will create the conditions for self-sustainability. ICTs for Inclusive Growth: E-Entrepreneurship on the Open Internet In Chapter 1.4, Michael Kende from the Internet Society points out the exciting new possibilities for entrepreneurs worldwide that are created by access to the open Internet. Those formerly excluded from economic opportunity can now use the Internet for education, research, fundraising, and collaboration to start their own companies—opportunities that would be unimaginable without access to the open Internet. Traditionally, high-tech startups have gathered in clusters such as California’s Silicon Valley, home to many of the early large Internet startups—including Netscape, eBay, Yahoo!, and Google. These companies benefited from the conditions that led to the development of the largest and best-known high-tech cluster—conditions that include access to Stanford University, to venture capital, and to a large pool of skilled employees. Many regions and countries have tried to duplicate the conditions of Silicon Valley to benefit from the resulting startups. These efforts have met with varying success, and have clearly created new opportunities for entrepreneurs. However, not everyone is able to benefit from access to such a cluster, particularly in developing countries. Kende demonstrates that many of the important inputs for startups are migrating online. These include tangible inputs, such as venture capital and computing capacity, along with less tangible ones, such as mentorship and collaboration. As a result, the possibilities for entrepreneurship are expanding beyond the traditional boundaries of high-tech clusters to include all people in all regions with access to the open Internet. As the activity of innovation becomes more inclusive because more people—across countries and income levels, education and gender—are able to create new enterprises, so too are the results of innovation becoming more inclusive, because many new entrepreneurs focus their efforts on filling market gaps close to home. To foster this new source of startups, the author argues that policymakers can focus on ensuring that Internet access is widely available, affordable, and open. Creating the Next Wave of Economic Growth with Inclusive Internet Despite great progress in Internet uptake and enormous growth potential of Internet services, a large portion of the world’s population still have no access to the Internet, or their ICT skills are insufficient for them to take the full advantage of the opportunities and economic growth the Internet can provide. Countries where this is the situation must take decisive action to improve it, not to further increase the digital divide gap. To identify potential actions, Chapter 1.5 leverages a recent McKinsey Global Institute study of the offline population in 20 countries accounting for 74 percent of the worldwide offline population. The authors outline a selection of key drivers of past Internet development along with a number of barriers still hindering Internet uptake among the unconnected. The chapter provides examples, from different countries and regions in the world, of initiatives that have been taken to improve Internet connectivity among the unconnected, and to stimulate Internet usage. These examples fall into two distinct categories. The first group comprises initiatives that facilitate investments and the deployment of networks in existing and new areas. The second group is aimed at increasing the unconnected population’s demand for Internet services. The authors believe that coordinated action based on specific country circumstances, along with a combination of initiatives such as those outlined in the chapter, can help include those who are still unconnected among the beneficiaries of future ICT growth and help bridge the digital divide. Developing the Network for Growth and Equality of Opportunity In Chapter 1.6, Luis Alvarez of BT Global Services discusses the importance of international networks and connectedness, and how they are key not just to growth, but to equitable and inclusive growth. The chapter examines some specific examples of this "information superhighway” vison in detail, including the Katha Information Technology and E-Commerce School (KITES) in India, SOS Children’s Villages in Africa, Message Stick in Australia, and UK initiatives such as Citizens Online and The Age UK Digital Inclusion Network. The chapter also considers the relationship between networks and the public sector from two different angles. First, it discusses the ability for network infrastructure and IT services to improve the function and output of government and the public sector, looking at developments in big data, social media, and the cloud, and at efficiencies in cost, administration, and planning. On the other side of the coin, it argues that governments have a responsibility to support networks by ensuring a robust and modern regulatory environment, consistent across geographies and technologies, and by promoting supplier access and driving healthy market competition. The chapter highlights how the benefits of investment in and access to networks are notable for just how widely they are shared among employees, suppliers, distributors, and consumers, with additional positives, including increased social and financial inclusion. The author concludes that to maximize these benefits, the private sector, governments, and nongovernmental organizations must recognize the need for selective and directed investment, to ensure those areas most lacking in digital inclusion are targeted first. Models are changing across the globe—for example, E-commerce, entertainment, mobile micro payments, telehealth—and consistently these new models contain digital input and delivery channels. A commitment to ensuring that sections of society are not excluded from these developments will ultimately drive long-term benefit across all sectors, by promoting lasting economic and social wealth. ICTs in Schools: Why Focusing Policy and Resources on Educators, not Children, Will Improve Educational Outcomes Although much has been made of the potential to use technology to improve educational outcomes in schools, particularly in developing countries, there is no evidence that such initiatives have delivered on that promise. In Chapter 1.7, Anurag Behar of Wipro and Punya Mishra of Michigan State University argue that the most effective use of technology to help improve educational outcomes lies not in pushing for getting technology into the hands of the learners in the classroom, but rather in emphasizing using the strengths of ICTs as integral elements in the development process of teachers. For this reason, the resources currently focused on classroom technology should be switched to projects that facilitate enhanced teacher education and teacher professional development. Building teacher capacity will have a longer-term and sustainable impact on the education of all children. Big Data Analytics for Inclusive Growth: How Technology Can Help Elevate the Human Condition In Chapter 1.8, Mikael Hagstroem from SAS argues that resolving the world’s current challenges requires moving beyond economic vigor to embrace technology. Elevating the human condition will require inclusive growth, where everyone can make contributions toward growth and all sectors of society can benefit from the dividends and sense of purpose that result. The chapter identifies the three essential components of inclusive growth as education, jobs, and well-being. It explains how technology is an enabler, a catalyst, and a propelling force for all three. Now that we can process huge volumes of data, and now that we have enough affordable processing capacity, we can build the holistic models that allow us to ask previously unimaginable questions, and we can answer those that were not previously answerable. This development makes truly inclusive growth a genuine possibility for the first time in history. In other words, big data analytics has created a tipping point, shifting us from a world in which we think we know how to elevate the human condition into a world in which we know how to do this and we can prove it. In a series of case studies that demonstrate how technology can improve the human condition, we see that big data analytics can: • transform from within by providing faster, fact-based foundations on which to make decisions; • answer questions and uncover solutions that governments and nongovernmental organizations have not yet envisioned; and • create much-needed jobs and GDP growth. The examples show that big data analytics can create more developed economies, give voice to the unheard, and improve public welfare. Given this power for good, governments should ensure that their citizens have the skills needed to participate and succeed in a data-driven economy because data-driven decisions are what will move society forward. Connected Healthcare: Extending the Benefits of Growth Over the last century, economic and technological developments have improved people’s lives and extended global life expectancies. Yet this growth is not truly inclusive: as Chapter 1.9 by Dale Wiggins of Philips points out, billions are excluded because they lack of healthcare and the means to lead a healthy life. Inclusive growth occurs when economies and healthcare expand together. Good health improves productivity and educational attainment. It allows people to enjoy the fruits of growth and contribute to further development. In an inclusive world, everyone would have access to the best possible care, for themselves and their loved ones. But this vision is increasingly hard to attain. Worldwide, healthcare provision is struggling with unsustainable pressure from rising demand and costs. The expanding global middle class, a massive rise in chronic diseases, and a lack of resources and skilled medical professionals are driving this pressure. Escalations, interventions, and costs for care providers are soaring. Because healthcare is increasingly out-ofpocket, many patients also face rising costs, while lack of access to primary care exacerbates the situation in emerging economies. At the same time, the cost of digital technology is decreasing so quickly that it becomes ubiquitous, leading to an even greater transformation: connected healthcare. Intervention models previously considered impractical—such as point-of-care diagnostics and telemedicine to remote sites—are now very possible. Connecting people, devices, and data in entirely new ways will lead to better outcomes for patients, reduce costs, and increase inclusivity of care worldwide. Connected, integrated ICTs will empower individuals to live healthier lives and to actively participate in any treatment they require. Professionals throughout the care continuum will be enabled to work with patients and each other more efficiently. Mobile and connected technologies will also expand access to specialist care to millions more people—from expectant mothers in developing economies to people living in remote rural areas, all over the world, thus bringing better health and inclusive growth to entire populations. Designing Technology for Inclusive Growth There are still 4.5 billion people without access to the Internet, but the potential benefits of being connected go far beyond commercial opportunity. There is now widespread agreement—along with emerging evidence— that access to technology can help improve quality of life and accelerate development efforts at all levels. Nearly every aspect of development—including the meeting of basic needs—can be improved by applying technologies. In other words, technologies hold tremendous potential to solve development challenges. The difficulty is how to design technologies to meet these needs, and how to ensure that their deployment does not have other, unintended, effects. Co-authored by Dominic Vergine of ARM and Laura Hosman of California Polytechnic State University, supported by USAID, and with contributions from UNICEF Innovation, Literacy Bridge, The Oxford Centre for Affordable Health Technologies, and SimPrints, Chapter 1.10 attempts to answer the question "What are the main challenges related to the design and deployment of technology hardware across the developing world?” By understanding these challenges, technology companies can learn how to develop better products for this emerging market. The chapter also serves to encourage the private sector to help tackle international development issues and develop "disruptive” technologies for all markets Economic Development: A Regional Analysis from Brazil In Chapter 1.11, Juan Jung of the Iberoamerican Association of Telecom Enterprises (AHCIET – CET.LA) analyzes the impact of broadband on regional productivity in Brazil, intending to find out if the economic impact is uniform across all territories of the country. The possibility of taking a regional approach, instead of the usual country-level analysis, provides an opportunity to disentangle the economic impact of broadband in territories that share a common institutional and regulatory framework as do the regions inside a single country. The results of the analysis suggest that the impact of broadband on productivity is not uniform across regions. In the case of Brazil, broadband seems to be yielding higher productivity gains for less-developed regions. Results further verify that broadband connectivity yields higher economic impact in regions that specialize in specific sectors, such as commerce or information services. The fact that most underdeveloped regions in Brazil seem to be benefiting more than the rest of the country from the presence of broadband may suggest that broadband favors regional cohesion. The chapter discusses possible policy implications that may be derived from these results. It emphasizes frameworks suitable for promoting broadband deployments and the importance of promoting ICTs in lagging regions with the aim of favoring their attractiveness as a location for business

     


    2 The Translation of the Documentation

     

    Глобальный Отчет по информационным технологиям 2015 года издания выпущена в то время, когда экономика многих стран во всем мире изо всех сил, чтобы обеспечить экономический рост пытается быть справедливой и обеспечивает преимущества для всего населения. Страны с развитой экономикой еще не достигли своего полного потенциала, и они борются с устойчиво высоким уровнем безработицы, ростом неравенства и финансовых проблем. Развивающиеся рынки и развивающиеся страны сталкиваются с более сильными встречными ветрами, чем раньше, и необходимо скорректировать свои модели развития для обеспечения экономического роста и более широкой основе распределения прибыли. В качестве технологии общего назначения, влияние информационных и коммуникационных технологий, или ICTs- выходит далеко за рамки повышения производительности. Как показано в настоящем докладе, ИКТ выступают в качестве вектора общественного развития и трансформации путем улучшения доступа к основным услугам, расширения возможностей установления связи и создания возможностей для трудоустройства. С 2001 года Форум в партнерстве с Корнельского университета и INSEAD измерил водителей революции в области ИКТ с использованием индекса Показателя готовности. Для каждой из 143 стран, охваченных, что позволяет приоритетные области должны быть определены более полно использовать ИКТ в целях развития. Четыре важные сообщения появляются из 2015 издания. Во-первых, как уже упоминалось выше, революция в области ИКТ имеет потенциал трансформации экономики и общества и в решении некоторых из наиболее актуальных глобальных проблем нашего времени. Во-вторых, эта революция ИКТ идет полным ходом в некоторых частях мира. В этих местах, он даже ускоряется в результате повсеместного широкополосного доступа в Интернет, демократизации технологий и ускорения темпов инноваций. В-третьих, революция в области ИКТ до сих пор не достигли больших частей планеты. Многие из тех, кто стоит, чтобы получить максимальную выгоду от него еще не связаны между собой. Чтобы более эффективно использовать ИКТ в целях развития, более высокий уровень готовности и улучшения инфраструктуры и доступа необходимы. В связи с этим, руководством правительства и видение имеют решающее значение. И, наконец, мы видим, что цифровые существуют водоразделы внутри стран. Даже в самых развитых странах, только определенные слои населения выигрывают от ИКТ. Многие из них остались в силу своего возраста, ограниченный цифровой грамотности, отсутствие доступа или удаленности. Было бы неверно полагать, что эти водоразделы будет устранен путем простого увеличения использования ИКТ. Поэтому Доклад завершается призывом к действию. Директивные органы должны работать совместно с другими заинтересованными сторонами, чтобы оперативно принять целостные долгосрочные стратегии развития ИКТ, осуществлять звуковое законодательство, и сделать умные инвестиции. В рамках темы "ИКТ для инклюзивного роста," Информационная технология 2015 предлагает множество решений и примеры стимулирующей политики и инвестиций, чтобы помочь странам более активно привлекать заемные ИКТ в целях общего процветания По мере развития революции в области ИКТ, это действительно принесет пользу, но это также принесет риски и вызовы. Некоторые из них видели в увеличении инцидентов, связанных с нарушениями кибербезопасности или кибервойны, а также в вопросах, связанных с личной жизни и нейтральности Интернета. Всемирный экономический форум решает эти вопросы через будущее Интернета. Эта работа направлена ​​на обеспечение, что Интернет остается ключевым двигателем человеческого прогресса и для защиты своих глобально интегрированных, высоко распределенных характеров многих заинтересованных сторон. Она включает в себя инициативу Кибер-устойчивости, которая направлена ​​на повышение осведомленности о кибер-рисков и построить обязательства в отношении. Необходимость более строгих подходов к смягчению последствий кибер-рисков. Мы надеемся, что через этот отчет и его инициативу, «Всемирный экономический форум» способствует тому, что революция в области ИКТ поистине принесет глобальный характер и рост благоприятной культуры.

     

    Выражение признательности

    В 2001 году «Всемирный экономический форум» и его партнер INSEAD признали необходимость докладов, таких, как Глобальный Отчет по информационным технологиям 2015 (ГОИТ) из-за растущего распространения технологий и его влияние на продвижение глобальной конкурентоспособности. Теперь, почти 15 лет спустя, мы в полной мере испытывает глубокое воздействие, которое ИКТ могут принести предприятий, стран и обществ и которые стимулируют глобальную экономику. Хотя технология представляет уникальные возможности для продвижения инклюзивного роста, мы до сих пор отсутствуют эффективные политики, которые могут содействовать повышению дальнейшего развития событий. Тема издания в этом году, «ИКТ для инклюзивного роста» напрямую связана с обязательством Форума по этому вопросу, и один из своих новейших инициатив, запущенный в начале этого года на ежегодном собрании 2015: Будущее интернет-GlobalChallenge. Эта инициатива направлена ​​на решение некоторых глобальных тенденций, что отчет был отслеживания в течение ряда лет: цифровой интеграции и доступа, киберпреступность и кибербезопасность, конфиденциальность и использование данных, сдвигая бизнес-модели, и, наконец, создание эффективных и устойчивых стратегий для технологий. Ежегодно ИКТ Отрасли промышленности и команды конкурентоспособности на Всемирном экономическом форуме готовы сотрудничать на годовой объем производства с Глобальным отчетом по информационным технологиям 2015. Вместе команды увидели ряды развиваются с течением времени, чтобы стать одним из самых авторитетных изданий в своем роде. Все больше и больше политиков и составляющих Форума использовать отчет каждый год, чтобы информировать своих процессов принятия решений. Мы хотели бы отметить редакторов доклада, профессор Соумитра Датта на Самуэля Кертис Джонсон Хайт школа менеджмента в университете Корнелла, Тьерри Гейгер на Всемирном экономическом форуме, и Бруно Ланвин в INSEAD. Всемирный экономический форум и INSEAD были публикации Гитр с 2002 года; через этот давнего партнерства, оба учреждения разработали индексе сетевой готовности (NRI), чтобы отразить растущую важность технологий и инноваций по всему миру. Особая благодарность также выходит нашим партнерам Report, Cisco и Strategy & (ранее Booz & Company), за их постоянную поддержку и участие для издания в этом году. Мы также хотели бы выразить нашу благодарность в сторону авторов доклада: Роберт Пеппер и Джон Гаррити в Cisco Systems; Бахджат Эль-Darwiche, Mathias Herzog, Milind Сингх, и Rami Maalouf по стратегии и, ранее Booz & Company; Майкл Kende в Internet Society; Луис Энрикес, Ферри Grijpink, Джеймс Manyika, Lohini Moodley, Серхио Сандовал, Кара Спрэг и Малин Strandell-Янссон в McKinsey & Company; Луис Альварес в BT Global Services; Анураг Бехар в Wipro и Азима Premji Foundation и Punya Мишра в Университете штата Мичиган; Микаэл Hagstroem в SAS; Дейл Уиггинс на Philips; Доминик Vergine на ARM и гуманитарного центра и Лаура Hosman Калифорнийского политехнического государственного университета; и Хуан Юнг в AHCIET - CET.LA. Их уникальный вклад опираться на идеи, порожденных NRI и повышения тематических элементов и в целом отчетливость Отчета. Кроме того, мы хотели бы выразить нашу искреннюю благодарность профессору Клаус Шваб, председатель Всемирного экономического форума, а также основной группой проекта: Ciara Browne, Attilio Di Battista, Данил Керими, и Оливер Cann. В более широком смысле, мы также хотели бы выразить признательность руководству Центра глобальных стратегий, Эспен Барт Эйде, управляющий директор и Дженнифер Бланке, главный экономист, а также членов глобальной конкурентоспособности и риски Команда: Маргарета DrzeniekHanouz Руководитель, Роберто Crotti, Gaëlle Драйер, Кэролайн Гальван, Tania Гуткнехт, и Сесилия серин, а также члены Информационно-коммуникационные технологии Industries Team, под руководством Джима Снабе, председатель центра глобальных отраслей промышленности, а Мурат Sonmez, директор по развитию бизнеса офицер: Орели Corre, Орельен Goutorbe, Цинь Он, Уильям Хоффман, Димитрий Kaskoutas, Дерек О'Халлорэн, Александра Шоу, Адам Шерман, и Брюс Weinelt. И последнее, но не в последнюю очередь, мы хотели бы выразить нашу благодарность нашим 160 партнерских институтов по всему миру и всем бизнес-руководителей, которые завершили наш Executive Opinion Survey.

     

    Каждый день во всем мире, люди сталкиваются с серьезными проблемами: бедность, безработица, отсутствие доступа к качественному образованию, а также с изменением климата, чтобы назвать только несколько. В Cisco, мы узнали, что технология помогает людям находить инновационные решения для решения этих проблем. Именно поэтому мы рады, опять же, сотрудничать с Всемирным экономическим форумом и INSEAD производить Глобальный технологический отчет Информация (GITR) и индексе сетевой готовности (NRI). NRI предоставляет политикам, бизнес-лидеров и заинтересованных граждан ценную информацию о текущих рыночных условий и состояния подключения по всему миру, и это помогает определить, где еще можно сделать, чтобы ускорить положительное влияние Интернета на мир, в котором мы живем , Мы считаем, что никогда не было лучшего времени, чтобы объединить человеческую изобретательность и технологические инновации, чтобы помочь людям и планете. Все, что приходит в Интернете, и мы подключаемся больше нашего мира каждый день. В этот самый момент, более 12 миллиардов устройств подключены к Интернету, и это число, как ожидается, увеличится до более чем 20 млрд к 2020 г. Эти соединения обеспечивают больше данных для принятия более обоснованных решений и улучшить, как правительства, предприятий и частных лиц работать , Это Интернет-всего, и это делает сетевые соединения более ценным и более актуальным, чем когда-либо прежде. Интернет Все предложения стран по всему миру возможность обеспечить лучше, богаче жизнь для своих граждан и создать новые пути для компаний для ведения бизнеса. Будь то они принимают форму связного образования и здравоохранения, умных городов, более эффективных государственных услуг, или создание новых рабочих мест, мы считаем, что социальные преимущества Интернета Все будет влиять на нашу жизнь таким образом, никогда ранее не воображаемых. Это не акт Коммутация или даже количество соединений-что создает значение, то результаты эти связи делают возможным. С компаний, частных лиц и правительства работать вместе, мы можем помочь улучшить общества во всем мире. Правительства в одиночку не может решить глобальные проблемы, с которыми мы сталкиваемся сегодня. Мы можем решить многие из неравенства в обществе, такие как те, в сфере образования, занятости и здравоохранения, объединяя разнообразный набор заинтересованных сторон. Например, более 4,25 миллиона студентов приняли участие в Сетевой академии Cisco с 1997 года; это участие является результатом партнерских отношений с более чем 10 000 образовательных учреждений, органов власти, некоммерческих организаций, неправительственных организаций и общинных центров в 170 странах мира. Ежегодно программа обучается более 1 миллиона студентов, 20 процентов из которых составляют женщины, хотя в некоторых регионах, таких как Ближний Восток, девушки и женщины составляют более 35 процентов студентов. Эта программа предоставляет большие экономические возможности для отдельных лиц и строит трубопровод новаторов для будущей рабочей силы. Многие из этих студентов идут на дальнейшее образование, успешную карьеру в области ИКТ, или бизнес-собственности, содействия экономическому росту в общинах по всему миру. В сфере здравоохранения, наша инициатива здравоохранения Иордания является примером того, как широкополосный доступ можно подключить медицинских специалистов для пациентов в сельских больницах, экономя пациентам время и расходы на поездки и позволит врачам и специалистам сотрудничать по уходу за пациентами. Технология может умножать положительное воздействие на общество и через сети, как и технология интересах человека на основе. Вместе мы сможем сделать удивительные вещи случаются. На протяжении всей нашей 30-летней историей, мы стремится к развитию мирового класса Интернет-технологии, чтобы помочь компаниям, государственным и частным лицам. В конечном счете, успех и влияние Cisco и интернет Все будет измеряться в той степени, в которой мы можем использовать преимущества Интернета для человечества.

    предисловие

    Технология обладает невероятной силой, чтобы улучшить жизнь людей, способствовать экономическому росту, а также создавать возможности для отдельных лиц, компаний и стран по всему земному шару. За последние 13 лет, преобразующий потенциал информационных и коммуникационных технологий были хорошо документированы в ежегодном отчете Global Technology Information(GITR). В этом году тема ориентированного на обеспечение инклюзивного роста является важным напоминанием о том, что работа далека от завершения. Во многих регионах и миллиарды людей остаются не связаны или недостаточно, а также значительные возможности для дальнейшего улучшения социального и экономического роста существуют. В следующих главах будет показано, социальные и экономические проблемы инклюзивного роста неотделимы от ключевых тем на глобальной корпоративной повестке дня. Мы живем в эпоху беспрецедентного цифрового разрушения, с огромного количества технологии по инициативе изменения, огромные инновации, и значительную эволюцию в, как люди используют технологию. В эту эпоху динамического разрушения, наша стратегия и коллега Кристофер Фолльмер часто отмечал, что "враг стоит на месте." Независимо от того, чтобы облегчить социальный прогресс или коммерческое руководство, чтобы разблокировать рост, который оцифровке обещает, компании и правительства, так должны действовать быстро , решительно и стратегически по три важных аспекта. Во-первых, очень важно, чтобы получить правильную стратегию. Диаграмма свое будущее с цифровой в центре и четко мыслящие о том, где вы можете вести. Определить решения, которые вы можете предоставить лучше, чем кто-либо другой. Каждый по-настоящему большая стратегия отвечает на фундаментальный вопрос: "Кто мы собираемся быть?" Цифровая стратегия не является исключением. Наиболее способные организации иметь четкое представление о том, кто они и как они добавляют ценность. Это позволяет им оставаться верным своей уникальной самобытности и сосредоточиться на раскачать dle 10.6фильмы бесплатно